Mediterranean diet (MD) has long been considered a landmark in healthy nutrition, but changing eating habits has meant that people have become less adherent to it. The younger population lost the connection with traditional foods while older people experience life changes that result in significant swaps in their diet. Despite this, both groups could benefit from a diet rich in antioxidants that has been shown to help prevent disease over the long term. PROMEDLIFE aims to reverse, through a multi-actor approach, the decline in adherence to the MD pattern, adopting four lines of intervention.

PROMEDLIFE will analyze socio-economic, cultural and personal factors driving consumers in adopting a healthy Mediterranean lifestyle.

PROMEDLIFE will promote tailored and country-specific actions using “learning through play and living labs approaches” targeting primary and high school students and their families/carers.

PROMEDLIFE will create and test new healthy snacks targeted at young and older adults, based on traditional Mediterranean premium ingredients such as saffron, dates, argan oil, selected vegetables.

PROMEDLIFE will valorise local Mediterranean products through the development of food labelling using innovative tools to increase people’s connection with their cultural and local heritage and improve their awareness of food healthy choices.

36

MONTHS

5

COUNTRIES

12

PARTNERS

1

LINKED PARTY

Consortium

Workplan

Dissemination

This project has received funding from the PRIMA programme supported by the European Union | Grant agreement No 2132